The dYdX Foundation is excited to announce the launch of the dYdX Yapper Leaderboard, a new initiative in collaboration with Kaito under the dYdX Ecosystem Development Program that recognizes and rewards the most meaningful voices shaping the conversations about dYdX on Crypto Twitter.
Launching on May 12, the leaderboard tracks and ranks individual accounts based on the originality, relevance, and impact of their tweets about dYdX. The top 100 contributors each month will share a $50,000 prize pool, turning Twitter into a true arena of insights, creativity, and onchain influence.
This is dYdX’s first major SocialFi activation, a program designed to reward culture carriers, surface emerging voices, and amplify the stories that move the ecosystem forward.
What is the Yapper Leaderboard?
The Yapper Leaderboard is a real-time scoreboard that highlights which accounts are contributing the most Mindshare to the dYdX ecosystem.
Mindshare measures the share of voice an individual account brings to a project. It’s not about shouting the loudest or tweeting the most, it’s about the quality of the content, the focus of the commentary, and the authenticity of the engagement.
Using Kaito’s intelligence engine, the leaderboard rewards:
- Relevant, project-specific discussion around dYdX
- Original thinking and insightful commentary
- Real engagement from a diverse set of Crypto Twitter participants
- Alignment with dYdX’s mission and values
There’s no opt-in or application process. If you’re tweeting about dYdX in a thoughtful, impactful way, you’re already eligible.
How Mindshare Is Measured
Mindshare is calculated based on multiple factors:
- Focus: Posts that are directly about dYdX carry more weight than general market commentary or roundup-style tweets.
- Engagement Quality: Interactions from real, varied accounts are more valuable than sheer volume.
- Originality: The algorithm penalizes duplicate or copied content and rewards unique perspectives.
- Consistency: Regular, long-term engagement with dYdX is prioritized over short bursts of activity.
- Project Alignment: Creators who demonstrate genuine understanding and advocacy for dYdX’s core values tend to perform better.
In short, the more you add to the ecosystem narrative in a meaningful way, the more you’ll contribute to Mindshare, and the higher you’ll rank.
Program Structure
Each Yapper Leaderboard season runs for 30 days. At the end of each season, the top 100 contributors will receive:
- Ranks 1–10: $2,500 each
- Ranks 11–50: $420 each
- Ranks 51–100: $150 each
Distribution Process
For those placed in the top 100, here’s how rewards will be distributed:
- Winners will receive a Twitter DM from the official dYdX Twitter account (@dYdX) after the season ends.
- Winners will be asked to provide their public dYdX wallet address. Please make sure DMs are open and that you respond from the same account that appears on the leaderboard.
- Rewards will be distributed approximately 14 business days after the end of each season.
Suspicious messages should be reported. Only engage with DMs from the official dYdX Twitter account (@dYdX).
Common Questions
Why am I not on the leaderboard yet?
Only the top 100 contributors are surfaced. Leaderboards operate on a rolling 30-day window, so older tweets roll off and new contributions take precedence. Keep creating, quality and focus are key.
What behaviors are penalized?
Kaito detects and slashes accounts engaged in:
- Coordinated engagement farming
- Bot or multi-account activity
- Soliciting retweets or likes
- Plagiarism or copy-pasting others’ content
Slashing affects less than 0.03% of accounts and exists solely to maintain fairness and integrity.
Does posting about multiple projects help me across leaderboards?
Not necessarily. The algorithm rewards focus. Accounts consistently aligned with dYdX tend to perform better than those spreading content thinly across many projects.
Is content in other languages ranked equally?
Yes. Kaito uses multilingual models that evaluate content fairly across all languages.
Do I earn Yap Points for this?
No. The dYdX Yapper Leaderboard is separate from the general Kaito Yap Points system. It specifically measures contribution to dYdX’s ecosystem, not broader Crypto Twitter activity.
Final Thoughts
The Yapper Leaderboard is designed to recognize thoughtful, creative, and value-driven participation, and, for the first time, to reward it.
Post with purpose. Uphold the ethos of open, decentralized markets. Help shape the evolving narrative of dYdX.
→ Start contributing to Mindshare today
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